Tapdata Use Case-Chow Sang Sang-Tapdata

Chow sang sang

Chow Sang Sang Jewelry Co., Ltd. is one of the largest jewelry chain enterprises in China, headquartered in Hong Kong, founded in 1933. Up to now, Chow Sang Sang Jewelry has nearly 600 stores around the world, covering mainland China, Hong Kong, Macau, Taiwan and Southeast Asia, and has become one of the leading companies in the jewelry industry.

Book a Demo

Establish a unified real-time commodity center to prevent the loss of potential business opportunities

Accelerate the efficiency and real-time performance of commodity inventory, improving from quarterly inventory to daily inventory

Support high-frequency omni-channel marketing to improve sales performance

Chow Sang Sang is a jewelry company with hundreds of retail stores and full marketing channels covering online and offline. In the past, Chow Sang Sang’s stores relied on manual inventory and reconciliation, and could only do quarterly inventory. Due to the large number of stores, the untimely input of inventory data, and the incompatibility of data between the sales system and the inventory system, the company’s product reconciliation was not timely, and error-prone. For jewelry companies with a high customer unit price, once the statistics of in-transit products are missed, potential buyers will lose their transaction opportunities due to “false out-of-stock”. This is a pain point that Chow Sang Sang urgently needs to solve.

The solution of Tapdata LDP real-time data service platform has built a real-time commodity center for Chow Sang Sang, which can open up all commodity information in real time. The platform realizes the real-time connection between Chow Sang Sang’s offline stores and online channels, sales system and inventory system, and analyzes and mines data through business models to help Chow Sang Sang better understand product sales and optimize marketing strategies in a timely manner.

With the help of Tapdata’s solution, Chow Sang Sang can now know the inventory status of each store anytime and anywhere, and update the product data in real time, which greatly improves the efficiency and accuracy of store inventory. This not only helps to prevent potential buyers from losing the transaction opportunity due to lack of goods, but also improves Chow Sang Sang’s customer satisfaction and loyalty. Most importantly, the real-time commodity center built by Tapdata provides strong support for Chow Sang Sang’s business growth and omni-channel marketing. Now, Chow Sang Sang can more accurately grasp the sales situation of commodities, optimize sales strategies in a timely manner, and increase sales and customer retention rates. Through Tapdata’s solution, Chow Sang Sang not only solved the problem of low efficiency and error-prone store inventory in the past, but also realized the intelligence and refinement of omni-channel marketing.

tapdata x chowsangsang

About Chow sang sang Chow Sang Sang Jewelry Co., Ltd. is one of the largest jewelry chain enterprises in China, headquartered in Hong Kong, founded in 1933. Up to now, Chow Sang Sang Jewelry has nearly 600 stores around the world, covering mainland China, Hong Kong, Macau, Taiwan and Southeast Asia, and has become one of the leading companies in the jewelry industry. Industry Consumer Retail Location Hong Kong, China Website https://chowsangsang.com

Related Case

Consumer Retail

Chow Sang Sang Jewelry Co., Ltd. is one of the largest jewelry chain enterprises in China, headquartered in Hong Kong, founded in 1933. Up to now, Chow Sang Sang Jewelry has nearly 600 stores around the world, covering mainland China, Hong Kong, Macau, Taiwan and Southeast Asia, and has become one of the leading companies in the jewelry industry.