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From Silo-ed Systems to Real-Time DaaS — How Chow Sang Sang Unified Data Across Four Regions and Six Brands
Imagine a shopper walking into a boutique in Hong Kong, while another browses the online store in Shanghai. Both are looking for the same limited-edition necklace. In the past, those two moments might have triggered two separate systems, with no guarantee the stock view was aligned. Today, thanks to a unified real-time data service, the answer is consistent everywhere: “Yes, it’s available — and reserved for you.” Background & Challenges Chow Sang Sang (CSS) is a heritage jewelry retailer with over a thousand stores and six brands across Mainland China, Hong Kong, Macau, and Taiwan. Decades of growth left the company with a tangle of business systems, and silo-ed data: more than a dozen disparate ERP, POS, and WMS systems running independently across different regions and brands. The result was fragmented product data, such as product information and product inventory. The operational systems are similar in nature, however each system had its own set of business logic customized for the local market, making it difficult to deliver a seamless omnichannel experience. For associates, it meant uncertainty when promising stocks. For ecommerce, it meant inconsistencies in product attributes. For IT, it meant endless one-off integrations and long lead times just to...